Our logo is designed to evoke both comfort
food and tech concepts simultaneously.
Knife, Fork, and Spoon represent Comfort Food.
IF is an abbreviation for Incite Foodtech and a common form in coding.
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Revolutionize the future of F&B with the power of data
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Supercharge QSBF brands' growth in a sustainable and scalable manner
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Empower F&B creators to make a mark
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Create access to a wide variety of comfort foods
2020
- INCITE was launched to revolutionize the F&B industry in Malaysia.
- Launched 3 QSF Brands (Union Artisan Coffee; Le Claire; Lada Merah) with 5 Outlets
- Started our own roastery
2021
- Acquired the Wondermama Brand (International & Domestic Master Licensing)
- Added 3 new QSBF Brands (Hope Coffee, Eggdicted & Goodbooch)
- Opened the 15th Union Artisan Coffee outlet
- Have served more than 1 million comfort foods to our patrons
2022
- On track to own QSBF Brand portfolio with 8+ brands and 50+ outlets
- Launched IF Engagement App
- First expansion to Asia region
FUTURE
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To secure a spot among the world's 10 best food tech venture around the globe
Discover the best around you in no time.. IF you know what we mean.
The IF Engagement App offers everyone, including customers new to our BRANDS, a more rewarding F&B experience from ordering online for takeaway to checking Loyalty account and keeping updated with our latest happenings.